A leading healthcare provider in Dubai, is seeking a highly skilled Digital Marketing Specialist to join our team. This role is pivotal in enhancing our online presence, increasing brand visibility, driving e-commerce sales, and improving lead conversions across multiple digital platforms.
As a Digital Marketing Professional at uniCare Medical Centre, you will lead our digital marketing initiatives, oversee content creation, and implement data-driven strategies that promote our outpatient healthcare services, laboratory services, and pharmacy products. If you have experience in healthcare marketing, social media, SEO, and digital advertising, this is an exciting opportunity to contribute to a growing organization while developing your career in Dubai.
Key Responsibilities
1. Content Creation & Multimedia Marketing
- Develop compelling and high-quality marketing content including blogs, video logs (vlogs), articles, newsletters, and website copy.
- Utilize tools like Adobe Creative Suite, CapCut, and Canva to create visually appealing graphics, videos, and promotional materials.
- Ensure all content aligns with the brand voice and messaging of uniCare Medical Centre.
2. Digital Campaign Management
- Plan, implement, and manage performance-driven online marketing campaigns across platforms like Facebook, Instagram, WhatsApp, LinkedIn, and Google Ads.
- Monitor campaign performance using analytics tools, adjusting strategies to maximize ROI, conversions, and brand engagement.
3. SEO & SEM Optimization
- Enhance the website and landing pages through effective Search Engine Optimization (SEO) strategies to improve organic search rankings.
- Execute Search Engine Marketing (SEM) campaigns to increase traffic, generate leads, and boost revenue.
- Conduct regular website analysis and implement data-driven improvements for better user experience and performance.
4. Social Media Marketing & Community Engagement
- Develop and implement social media marketing (SMM) strategies that drive engagement and grow the online community.
- Monitor brand sentiment, respond to customer queries, and proactively manage online reputation to maintain positive reviews on platforms like Google My Business.
5. Email Marketing & Lead Nurturing
- Create and execute targeted email marketing campaigns to nurture leads, promote services, and enhance patient engagement.
- Segment email lists, track campaign performance, and optimize content for maximum impact.
6. Brand Management & Promotional Activities
- Strategically manage uniCare Medical Centre’s brand image across digital platforms.
- Design printable marketing materials that support brand consistency, including brochures, flyers, and posters.
- Collaborate with the healthcare team to launch service promotions and special campaigns for outpatient, laboratory, and pharmacy services.
7. Data Management & Analytics
- Maintain and update digital databases for efficient marketing and reporting.
- Utilize analytics to track key performance indicators (KPIs), monitor conversions, and refine marketing strategies for higher efficiency.
Requirements
- Experience: 2–3 years in digital marketing, preferably within the healthcare sector.
- Education & Certifications: Professional certifications like Digital Marketing Fundamentals or Digital Brand Management are a plus.
- Skills:
- Strong content creation and management skills.
- Knowledge of basic HTML and web publishing.
- Experience in video production and editing.
- Effective leadership, time management, and multitasking abilities.
- Excellent written and verbal communication skills.
- Strong analytical thinking and attention to detail.
- Portfolio: A portfolio demonstrating previous projects and campaign successes is highly desirable.